‘All the different bits of tech’: Brands still struggle proving content marketing ROI
At Digiday’s WTF is Content Marketing event this week in London, top European marketing executives came…
Browsing: Social Media
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here’s how to…
Airbnb has taken on hotels, now it’s gunning for the whole travel industry with Trips
At the core of the new Airbnb is a curated list of more than 500…
Three Website Myths That Get in the Way of Great User Experiences
A site that is frictionless for the user can build trust, deepen engagement, and even…
Four Steps to Increasing Customer Retention and Loyalty With Social Media
Brands send 23 promotional messages on social media for every one response they give to…
Five Small Business Marketing and Retention Trends and ideas for 2017
Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also…
3 ways to make LinkedIn work harder for you
Extend your networking beyond the initial connection Key Takeaways Tap into your LinkedIn network, and…
How to Effectively Sell Using Social Media and Content Marketing
RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your…
Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their…
Nuances of influencer marketing: Building successful partnerships in luxury
As influencers carry more weight in the marketing world, these social media stars are playing…