10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
Browsing: Social Media
These Are the Best Times to Post on Social Media
Social media can make or break your brand. It’s essential to know when and what…
4 Strategies for Generating High-Quality Leads Through Social Media
High-quality leads are the backbone of every thriving B2B business. You can have all of the…
7 TIPS TO CREATE VIDEO ADS THAT MOVE CUSTOMERS TO ACTION
By now you should know: if content is king, video content is the undeniable emperor…
Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
With diversification comes a new mindset There was a point four years ago when marketing…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
The Most Annoying Things Brands Do on Social Media
Consumers say posting too often is the most annoying thing that brands do on social…
Pinnable Pinterest Strategies for Every Website
With its $11 billion valuation and roughly110 million monthly active users (MAUs), Pinterest is very…
What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter,…
Making the case for social media’s marketing value
The hot topic of day two of Social Media Week London was ‘proving the value…