Luxury brands tryst with Digital!
How Carolina Herrera’s embracing digital experiments The fashion world is circling Snapchat. Witness designer Carolina…
Browsing: Social Media
Attribution Matters: Demystifying Social ROI in B2B Marketing
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your…
7 Creative Strategies for Marketing Your Startup on a Tight Budget
Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like…
The Problem With Hacking Design
And why design needs more humility. The concept of disruptive innovation first appeared in a…
Selling Luxury: How High-end Brands Are Embracing the Internet
Online shoppers won’t find a price list or an “add to cart” button when they…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
How well do travel & leisure brands use social media?
Why and how do users of travel and leisure (T&L) products interact on social media?…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…