7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…
Browsing: Social Media
5 Musts Before Launching Your Social Media Marketing Campaign
When you decide to pursue a social media campaign, it’s natural to get a bit…
Up, Close & Personal with Aliza Licht
HOW TO BUILD YOUR BRAND: THE FORMER DKNY PR GIRL WEIGHS IN Aliza Licht knows how to…
Brands Failing In Timely Response To Customers On Social Media
Brand behaviors don’t even come close to syncing up with people’s expectations on social media,…
How Real-Time Marketing Changes the Game
The age of social media has brought about a new dynamic in customer communications: The…
STAYing the course
‘I want Airbnb to be a community-driven superbrand’ says CMO Jonathan Mildenhall as he sets…
The first, real time , mobile connective digital billboard
JetBlue fuses social media, real-time data via interactive billboard JetBlue Airways is the first brand…
Marketing: An Honest Approach
Honest Tea’s recipe for social media success depends on honest confessions Iced tea brand Honest…
Keeping up with the rapidly changing digital landscape
Customer Experience monitoring is nothing new, but the ways and depth by which we can…
“Re-Colonelization”: KFC Salutes Colonel Sanders With Brand Refresh
In a major announcement on Monday in New York, Kentucky Fried Chicken made a public…