Brands not investing enough in video, say senior marketers
Nearly three-quarters of content marketers do not believe brands are investing enough in video content,…
Browsing: Social Media
Hey, Agencies: Marketers Are Pretty Clear About What They Want
In the movie “What Women Want,” Mel Gibson plays an ad executive who, after a…
Storytelling: Out of the Campfire and Into Your Marketing Campaign
Ah, the campfire… it conjures up fond memories of toasting marshmallows, strumming guitars, and, of…
How Marketers Can Manage Data Better for a Single Customer View
Seven Data Questions Execs Should Ask Their Digital Marketing Teams Today, with digital marketing at…
Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…
Social Media Monitoring Versus Listening: Does It Matter?
A phone rings at your business. An agent answers, then makes a decision: either address…
4 Tips for Visual Content That Can Help Wow Your Customers
If your business needs more engagement on social media, a great image can go a…
How Absolut innovates with tech
Spotlight on Absolut’s Afdhel Aziz: Online innovation around an offline product Absolut Vodka has remained…
How to Get Marketing Help When You Need It
Does your small business have marketing and branding needs, but not enough money to hire…