How Real-Time Marketing Drives Really BIG ROI
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers…
Browsing: Social Media
Why should your company invest in video-driven marketing campaigns?
With the introduction of video auto play on Twitter, the launch of video ads on…
Why social amplification is critical for the future of TV advertising
Over the past few years, big-ticket events, including the Oscars, from across the Atlantic have become landmarks…
Has Lionel Messi taken snack brand Walkers into the social-media premier league?
https://youtu.be/O3bQ7BzgGoM It’s hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports…
Email Marketing in a Mobile-First Era: How to Get It Right
With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our…
200000 and counting!
Instagram attracts 200,000 brands Instagram, the photo-sharing social media platform owned by Facebook, has reached…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…
Taxiing for a new brand identity
Uber’s new abstract, colourful logo draws mixed response from social media Uber has replaced its…
Segmentation is key to engaging your audience
3 social audiences you should target When considering social media engagement, it helps to think…
Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media
Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is,…