Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to…
Browsing: Social Media
Social media gaffs of 2016 so far (yes, already)
We haven’t even made it to the end of January yet, but already there have…
This Brand Identity Spins Like A Slot Machine To Create Countless Permutations
AND EVERY COMBINATION IS A WINNER. Keeping pace with digital technology’s constant evolution is no…
Why brands are focusing on intent and immediacy
Marketing in the Moments, to Reach Customers Online MOMENTS are having a moment in advertising.…
2016: The year of brand experience
It’s no surprise when a consumer survey demonstrates the positive effect of live events on…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…
7 Ways to Build a Million-Dollar Brand
In 2015, I reached over 10,000,000 people with my work. Almost everything I did to reach…
WHY EMAIL AND SOCIAL CAMPAIGNS SHOULD BE INTEGRATED
Integrating data and processes across business departments is hardly reinventing the wheel, and for years…
Why B2B brands need to embrace social media
Social Media Works for B2B Sales, Too The chief marketing officer at a major technology…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…