Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
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Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
Why is Pfizer advertising a vaccine that gets plenty of free promotion?
Pfizer is about to start advertising a new product in the US: the Covid-19 vaccine.…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
How to get off the ‘ hedonic treadmill ‘
Beware the Disease of More More isn’t always better. Let that sink in. More ≠…
Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…
Ikea launches a massive collection for gamers—including the weirdest product it has ever made
See more than 30 new products, from chairs to neck cushions. Of all design trends…