Strengthen Your Leadership with the Science of Awe
This Nano Tool for Leaders from Wharton Executive Education offers techniques for developing an “awe…
Browsing: Social Proof
‘Turn on the comments you cowards’: Why are brands blocking feedback on social?
Social is supposed to be a conversational channel, so why are brands turning off the…
How to Project Confidence as an Entrepreneur
In your personal brand, in meetings with clients, in pitches to investors and even when…
5 Unstoppable Ways to Grow Your Social Media Following
Social media is one of the best platforms to promote and create awareness about your…
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…
It’s all about selling disruption, says Ben Shenoy
Do you remember the Sinclair C5, the Apple Newton or Cheetos Lip Balm? You may…
BRAIN MATTERS: USING PSYCHOLOGY TO HELP IMPROVE MARKETING QUALITY
The more we understand how humans think and behave, the better we can tailor our…
The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]
It’s only natural that we like people more when we trust them, and the same…
5 Cost-Effective Marketing Hacks to Help Reach (and Keep) Your Customers
Looking for cost-effective ways to boost awareness? Simple marketing hacks that are based on real…
How to Leverage Social Proof for More Leads and Sales
Fun fact! Reddit grew their website using FAKE users. They did that to populate the…