The sexiest part of content marketing isn’t your content
The other day a marketing professional asked people in her community to comment on her…
Browsing: Social sharing
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
For marketers, culture fatigue is real
Keeping up with the culture has become an apparent imperative, but the currents that inform…
The Science of Sharing: Who, What, Where, and Why [Infographic]
It’s the holy grail of social media marketing: How do you get users to share…
5 Ways to Repurpose Your Popular Social Media Posts
Want to get more out of your social media content? Wondering how you can save…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
What Can Help You Prove the Success of Your Company’s PR Investment
There’s a lot of change happening in the PR industry. Those changes are forcing agencies…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…
8 ways to help your social media manager help your brand
Whether you are promoting a small or large business, social media can be an effective…