3 Keys to Creating Engaging Content
There’s nothing more frustrating than spending hours on a piece of content that you hope…
Browsing: Social sharing
6 Video Marketing Tips to Maximize Your Impact
Do you use video content in your social media marketing? Wondering how to optimize your…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach
An engaging content strategy has been an essential part of many a successful marketing campaign…
Experiential Marketing > Traditional Advertising
Samsung Explains Why It’s Betting on ‘Experiential’ Marketing In an era when many consumers are…
The Braggart’s Dilemma: How to Promote Yourself Without Being a Jerk
Humblebragging, the right way. It may not come easy, especially if you are humble or…
Why brands should be honest on Social Media
Honesty on Social Media Just May Be The Best Policy It’s remarkable how much brands…
Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…