Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
Browsing: Social
Spread the word and make it stick: how to create a viral, habit-forming app
Tell me if you’ve had this experience: You’re researching a trip to Croatia. You hunt…
Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
The time you will spend on social media
It’s no secret that social media is a massive and pervasive presence in our everyday…
SocialWall aims to be a smarter way for brands to display social media mentions
Born out of technology designed to help price a musician or band’s live performance, based…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
Slow Medicine for Brands in the Social Era
Digital media has made our lives better. We feel more inspired and connected thanks to…