How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
Browsing: Social
‘Home of Guinness’: 5 Questions with Brand Manager Colette Coughlan
In 2015, the Guinness Storehouse in Dublin was voted the No. 1 tourist attraction in all…
Why SEO and PPC Are More Effective Together
SEO and PPC are very different, but it’s time to stop thinking about them as…
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States,…
5 tech innovations I want to see in marketing
For marketers, innovation can bring about impressive opportunities (like the rise of social media), or…
Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
With diversification comes a new mindset There was a point four years ago when marketing…
Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…
Great potential seen in social-mobile video
Massive growth forecast for mobile/social video According to research from The Diffusion Group (TDG), the…
How Ad Fraud Ruins the Internet
If you’re in the digital advertising industry, you’ve probably heard of ad fraud, but you likely…