The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in…
Browsing: Social
Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
How Industry Leaders Create Strong Brands.
Want To Dominate Your Market? Pick A Word. One word can change the direction and…
The era of science has arrived in media: can creativity survive?
How will traditional media brands driven by art and storytelling thrive in this transforming media…
Focus on technology hinders true digital transformation
One of the major preoccupations for companies globally as they look to the future, is…
The three biggest challenges in influencer marketing
The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see…
The 25 most used internet passwords: 123456 leads the way
123456 and Password take the top spots in SplashData’s annual list of the 25 most…
Three social media lessons for brands after the Crocs/David Bowie backlash
David Bowie’s death was undoubtedly an event of great cultural importance, prompting a period of…
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…
The next hot digital playgrounds for brands to explore in 2016
If you’re a brand looking for Web cred, you can’t go wrong with money, memes…