‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Browsing: Sonic branding
Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
These are the most popular sonic logos of 2021
In our world of streaming, sonic logos are becoming more and more important for brands.…
Mastercard takes sonic branding one step further with its first single
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES…
9 RETAIL TRENDS TO LOOK FOR IN 2020
Expect to see brand touchpoints diversify whilst digital and physical worlds continue to overlap. The…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…
From Embracing Imperfections to Designing Alternate Realities: 99U’s 10 Best Innovative Ideas
These designers see opportunity for innovation everywhere they turn, from tactics for working better to…
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…