Branding January 17, 2023 0 ‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Branding January 11, 2020 0 Mastercard takes sonic branding one step further with its first single Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES…