The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
Browsing: Sony
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Successful Innovators Walk the Talk
The Most Innovative Companies 2020 In innovation—as in life—drive, size, and skill are a powerful…
‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators
Sony has unleashed a new digital brand campaign on social media to showcase how film, music…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Marketers: T-commerce is ready to takeoff in 2019
T-commerce, or trade via a smart digital TV-set, has seen a lot of proof-of-concept activity…
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…