What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
Browsing: Sponsored content
LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing…
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
Online Publishers Try Reducing Ads to Boost Revenue
LittleThings and Dotdash say they’re taking a ‘less is more’ approach with ads across their…
Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…
Facebook now lets all pages share branded content
Nearly six months after granting verified pages and profiles the ability to share branded content,…
Sponsored content remains ‘primary driver of marketing revenue’ for Linkedin following Microsoft buyout
LinkedIn has posted its first quarterly earnings since Microsoft acquired it for $40bn, revealing that…
The Links are all set
Getting native about Programmatic LinkedIn launched programmatic advertising at the end of June, intended to complement the…
How Sponsored Content Is Becoming King in a Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed…