Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…
Browsing: Sponsored content
How brands can use Instagram’s dynamic ads
Instagram can now scan your shopping carts to target you with ads This story was…
Brands unscathed by native content
Research Explores Impact Of Native Advertising On Media Outlets, Ad Companies An academic study conducted by researchers…
The new road for branded content
Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years,…
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…