SCOTT TILTON
Interview with Scott Tilton SCOTT TILTON CEO Hookit CMO Council: To what degree has the…
Browsing: Sports Marketing
Ambush marketing gets smarter
Ambush marketing, or the unexpected takeover of a sponsored event by an unauthorised brand, appears…
New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
How brands can cut through the £500bn sports market
Speakers from NFL, adidas, Nissan, Lucozade Sport, General Mills, Unicef and We Are Social Sport…
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…
The big spurt in e-sports marketing
Perpetually on the hunt for young men, brands are betting on eSports This past week,…
What this ad startup learned from a failed digital platform
Course Correction: How Contravent turned failure into boundless success Like many entrepreneurs, Jay Williams, CEO…