22 apps designers can’t live without
There’s no doubt that technology has transformed the design world. While much of the design…
Browsing: Spotify
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
See Mailchimp’s clever new branding
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a…
The questions Spotify, Bumble, and Medium execs are asking themselves—and why you should follow their lead
These eight ‘Masters of Scale’ built multibillion-dollar companies by asking simple, but important, questions. Is…
Image streaming: Why it’s perfectly positioned for a post-cookie landscape
Streaming has embedded itself into so much of what people do today that they barely…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
The streaming opportunity for Financial Services and Insurance brands
How to support Gen Zs and millennials throughout their financial journey. Traditionally, the consumer journey…
Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…