5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers’ ears. With so many businesses competing…
Browsing: Spotify
Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
Reclaiming our sense of self through social media: Think Forward.
We Are Social’s ‘not another trends report’ is a dispatch from the changing social space.…
The Number One Reason You Should Start a Podcast
I bought all the gear and promptly put it in a cupboard. Out of sight…
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
THE FUTURE OF MOVIE THEATERS
Last Fall I enjoyed a great Netflix film in a somewhat unusual place — a…
FlyteVu’s Jeremy Holley on Zeppelin, Cash, and the Value to Brands of ‘Undiscovered’ Artists
Plus, mission-based companies teaming up with forward-thinking talent Jeremy Holley is a co-founder of FlyteVu,…
Three podcast stories that mattered this week: Spotify, Pushkin, Patreon
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to…
How to build a brand with integrity
Obsessed: Building a Brand People Love from Day One Red Antler, the Brooklyn-based agency founded in…