The cost-of-living crunch: what it means for marketing, and what to do next
2022 was always going to be a difficult year as the after-effects of the pandemic…
Browsing: Spray and Pray
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Four Steps to Increasing Customer Retention and Loyalty With Social Media
Brands send 23 promotional messages on social media for every one response they give to…
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…