Authenticity’s Paradox: If You Flaunt It, You Lose It
A professor discusses his decades of research into the origins, advantages, perils, and future of…
Browsing: Stanford Graduate School of Business
The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
Finding the Next Billion-dollar Company
Want to spot a unicorn? Look for the horse running against the herd. Last month…
Native Advertising Can Increase Business Appeal
In Searches, Those Paid Ads Pay Off Does knowing that a search listing is a…