A Smart Coffee Cup? It’s More Useful Than It Sounds
The Ammunition-designed mug lets you choose the exact temperature you’d like your coffee to remain…
Browsing: Starbucks
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
The future of retail: How brick-and-mortar stores are trying to woo customers
With the disruption in shopping habits caused by e-commerce, retailers are scrambling to find new…
7 ways for brands to take an authentic stance
Marketers are constantly being told that their brands must be authentic, but what does…
Ecobranding: Famous Corporate Logos, Redesigned To Use Less Ink
You can still recognize the apple and the swoosh, but they’re far more ecologically friendly.…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
25 BRANDS THAT MATTER NOW
THE COMPANIES THAT CONSUMERS LOVE TO LOVE BECAUSE THEY STAND FOR SOMETHING MORE THAN MERELY…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
Teens’ top brand choices include Nike, Facebook
Teens Love Nike, Are Over Under Armour What do Nike, Adidas, Starbucks and Facebook have…