This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
Browsing: Start Up
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Is it worth investing in PR?
Why We Decided to Invest $48k in PR for Launch Of the tens of conversations I’ve…
The Quick and Dirty Guide to Building Your Startup Brand
How to hack your brand in 24 hours Over the years I’ve developed a lean branding…
Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
Kenneth Lin was skimming through Reddit — an unremarkable daily habit — when he discovered…
This Smartphone Has A Radical Mission: To Be Used Less
Siempo is a “phone for humans” that’s carefully designed to encourage focus and discourage distraction.…
Scaling Your Startup Without Sacrificing Your Culture of Innovation
You need to grow but you can’t afford to lose your scrappy startup roots. Today’s…
10 Expert Resources for Startups in 2017
Take advantage of the bevy of free or low-cost sites for entrepreneurial learning, product feedback…
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here’s how to…
Why You Should Rethink the Purpose of Your Marketing Analytics
If there is a marketing hell, and if there is a road that leads to…