HOPPING ABOARD THE SHARING ECONOMY
This is the first of three articles on the sharing economy. The goal of our…
Browsing: Start Ups
8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…
Driverless Tech Startups Are Driving Past a Trillion-Dollar Opportunity
A couple of years ago, I raised eyebrows when I argued that autonomous vehicles would be…
Why brands are collaborating on consumer experiences
Brand Partnering Can Be Powerful If It’s The Real Deal Embracing the uncomfortable has become…
Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…
Brand Names: The Do’s
What’s in a Name? 5 Things to Consider Before Naming Your Company OK, that’s a…
5 Branding Mistakes No Startup Can Afford to Make
Mistakes are common in the business world. After all, failure often teaches us more about…
Why most startup CMOs will fail
Venture capital investors, to a person, claim that they invest in teams, not product. Strong…
Think Local, Act Global: Marketing Strategies for Expanding Your Startup Around the World
Launching your company in new cities, or want to increase brand awareness in new markets?…
American Airlines CEO: Think Like a Startup
Doug Parker talks risks, relationships, and rewards as the head of a $42.7 billion company.…