Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
Browsing: State Street
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories
McCann New York is named Agency of the Year The Fearless Girl statue quickly went…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…