Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Like artificial intelligence or blockchain, data science is a popular buzzword in the industry. Marketers…
Browsing: Statistics
Content Creators: 12 Tips to Help You Win Over Impatient Readers
Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now,…
How to Position Your Brand as a Trustworthy Guide
If you’ve been following along in the StoryBrand world for awhile, or if you’ve been…
Finding the Next Billion-dollar Company
Want to spot a unicorn? Look for the horse running against the herd. Last month…
MAN VS. MACHINE: ARE ALGORITHMS BETTER THAN HUMANS AT MARKETING?
In a webinar with the Direct Marketing Association, Alex Timlin, our Head of Client Success…