The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
Browsing: Status
Try this brain-based leadership model to collaborate and influence others
With more managers leading remote teams, learning how to create environments (virtually and physically) that…
Luxury isn’t what it used to be
The Express Arena encompasses industries, sectors, and businesses that have traditionally targeted desire over need. But as…
Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability…