Ritson on brand: pick an enemy and position against them. Hard.
A museum guide is showing people around a set of dusty old exhibits and there,…
Browsing: Steve Jobs
Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird
What does stimulating the creativity of animators have in common with developing new product ideas…
No more Death by PowerPoint
How Bono, Apple And LinkedIn Make Presentations Engaging And Memorable An estimated 350 PowerPoint presentations…
Why Chat May Be King Of The New Mobile Landscape
Tech giants and hopefuls alike are betting on messaging apps—and conversational interface—as the future of…
Designing The Next Steve Jobs
Five years after his death, Jobs still has key lessons for design-minded tech leaders, writes…
RICHARD SAUL WURMAN: “MY WORLD IS A LATTICE”
Mr. Wurman, as the founder of the TED conferences, the predecessor of the TED Talks,…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…
Good speeches are about committing to a single idea
What It Was Like to Write Speeches for Apple Executives In the world of speeches,…