Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
Browsing: Stories
‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…
Your Customers’ Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace…
How to Take Your Sales Copy from Meh to Amazing
Don’t let anybody tell you otherwise. Writing sales copy is hard work. Sure, you’re done…
Innovate Or Die: How To Break Your Startup Out Of A Slump
It’s the classic story: business is good, your product is selling, your customers are happy,…
Strong followings on Instagram produces brands’ seamless transition to Stories
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick…
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Benjamin Franklin reputedly once said, “Tell me and I forget. Teach me and I remember. Involve me…