Curiosity Skilled The Cat!
Curiosity is that strange human trait that got us out of the cave, across the globe, and onto…
Browsing: Story
From Cult to Culture: It Isn’t Just About Positioning
How culture branding impacts our work In the 1960s, Al Ries and Jack Trout introduced…
How To Communicate On Social Media For Business And Marketing.
Dr. Michael Thiemann at Strategy-Lab™ is a bilingual Business Model Strategist, Key Note Speaker and Innovation &…
Slicing & dicing your marketing budget for the best results
I’ve been pondering a question that you might be familiar with: Where am I going…
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…
WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]
Are you looking for new ways to market your business? Have you considered how experiential…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
The Rise of the Story Format on Social Media [Infographic]
By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather…