How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
Browsing: Storytelling
Inside the dissolution of Apple’s legacy design team
Apple’s design team is legendary. But following the death of Steve Jobs, dysfunction ran rampant,…
5 Common Fetishes of the Advertising Professional
You know you’re guilty of a few of these We ad people aren’t exactly known…
The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
How a Netflix software engineer turned creator is pushing back against hustle culture
Mayuko Inoue left her career in Silicon Valley to focus on being a YouTuber full-time.…