The Future of the Web Is Marketing Copy Generated by Algorithms
AS WE MOVE further into the 21st century, more and more aspects of our lives are…
Browsing: Storytelling
How a game development company wants to support the ‘future of marketing’ with content creators
As game developers realize the marketing potential of individual content creators, they are investing in…
Retailers: The Time is Now for Enhanced Social Advertising
The ways consumers engage online—particularly how they shop via social media—continue to keep retailers on…
Using technology to solve problems in consumers’ lives
Monica Tailor, a judge of the WARC Media Awards – Effective Use of Tech category, poses three…
The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy…
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
Are Typefaces Gendered? Ariel Brandolini’s nON-bINary fONt is Not
As the creative world strives for inclusivity, it only makes sense for typography to follow…
Baskin-Robbins Debuts a Majorly Sweet Brand Relaunch
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…