The cost-of-living crunch: what it means for marketing, and what to do next
2022 was always going to be a difficult year as the after-effects of the pandemic…
Browsing: Storytelling
Short-term fixation is a challenge for both brands and agency cultures
A focus on performance marketing carries risks for agency working cultures as well as long-term…
We Don’t Talk About Bruno…What Can Brands Learn From Encanto?
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million…
Food trends driven by ‘collective convergence’—why that matters
Quick-service restaurants that brand by smell, food promotions in the metaverse, packaging you can eat,…
Effective Storytelling Can Inspire Positive Action for People and Planet
Our lives are shaped by a variety of narratives. As early as childhood, storytelling is…
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in…
Responsible product management: The critical tech challenge
Prioritizing privacy, sustainability, and inclusion will soon be essential to successful tech development. For product…
Leadership lessons from the world’s best CEOs
The authors of the new book CEO Excellence, who interviewed dozens of the top-performing chief…
The Secret to Effective Interpersonal Communication? A Multidirectional, Multichannel Approach
In 1964, Canadian communication theorist Marshall McLuhan coined the phrase “the medium is the message”…
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…