Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Browsing: Storytelling
Why the key to creating and sustaining brilliant brands hasn’t changed
What does it take to create and sustain brilliant brands today? The short answer is that it…
How do you solve a problem like… turning around a declining brand?
Each week, we ask agency experts from across the world and the ad business for…
3 reasons why AI will never match human creativity
Sociology professor Anton Oleinik argues that neural networks are structured in a way that limits…
Nike’s designs are still killing it after 50 years. This tiny detail reveals how
Buried on a product page, this little design story shares a lot about Nike’s focused…
GOOGLE CON GAME: THE SEQUEL.
One thing you gotta say about Google – these guys have balls. A couple of…
Marketing in the Metaverse: challenges and opportunities
The metaverse is coming, but when it comes to marketing in this ‘brave new virtual…
Watch as this unbelievable wood furniture assembles itself
Look out, IKEA. This could be the future of building furniture at home. Imagine buying…
What’s in a Wordle?
It’s the word game that’s taken over the world. Wordle may have started as a…
Most consumers don’t know what the metaverse is, but are interested in taking part
The majority of consumers do not know what the metaverse is but are still interested…