‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Browsing: Storytelling
Everything you thought you knew about ‘feminine design’ is wrong
The new book ‘Woman Made’ is here to shatter all your stereotypes about women in…
What the Facebook outage should teach marketers
Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform…
Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
3 Branding Strategies for Those Who Want To Come Out Of This Crazy Time Bigger and Better
They are the holy trinity of powerful brands we each admire (and this includes large…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
How to Make Your Brand’s Storytelling More Compelling
In recent years, it’s become fashionable for marketers to describe themselves as “storytellers” for their…
From niche to mainstream: Why alternative meat needs a new name and a better story
Alternative protein brands need to find new ways of appealing to potential customers. It’s fair…