‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
This article is part of the Future of Work briefing, a weekly email with stories, interviews,…
Browsing: Storytelling
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
How brands are leveraging long-form storytelling
Storytelling is a delicate and meaningful art form that has the power to position a…
Once your purpose is in everything you do, it becomes an indelible part of the…
Ideas are nothing; doing is everything: five tips for getting your creative project off the ground.
Editor’s note: This is part of a series about creative ways to reinvigorate your life in…
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your…
The Key to Unlocking the Hearts and Minds of Your Customers
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all…
THIS IS THE WEIRDEST AD WE’VE SEEN ALL YEAR
RC Cola’s Filipino family drama turns out to be something from a different universe…