Telling a good innovation story
Appealing to people’s emotions helps new ideas cut through the clutter. Among corporate innovators, the travails…
Browsing: Storytelling
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
How brands can create everyday influencers
The Storytelling Power of People: How To Treat All Customers Like Influencers Whether it’s a…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
SUCCESSFUL STORYTELLING: HOW COMMUNICATION BUILDS CONNECTION
People don’t buy a product, they buy the story behind it, says communication expert Carmine…
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media? I posed this…
Money is sexy, so why is finance boring? – Mastering the art of marketing money
How do you advertise financial services when nobody wants to talk about them? Jac Phillips…
The Most and Least Important PR and Corporate Communications Tactics and Trends
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that…
Content Creators: 12 Tips to Help You Win Over Impatient Readers
Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now,…
The Leadership Benefits of Performance and Storytelling
Dramatic strategy moves audiences, empowers them to play a role and realigns them with a…