Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Browsing: Storytelling
Oath Announces 4 New Ad Formats on Mobile, Including AR and Savable Coupons
The Home Depot and Pottery Barn are testing some of them As Oath continues to…
Women in Business Q&A: Amanda Hill, Chief Marketing Officer, A+E Networks
As A+E Networks’ lead brand strategist, Amanda is responsible for managing and evolving marketing in support of…
Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content
At this very moment, you might be living next to a space pirate. But don’t…
Stodgy Industries, Amazing Stories: 5 Brands Using Content Marketing to Defy Expectations
Can content marketing and effective brand storytelling elevate a not-so-sexy company to an exciting household…
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It’s time the business world paid…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
From Cookie Monster to Law & Order, 11 Brands Jumping Into Twitter’s New 280-Character Craze
The trend is not necessarily a good thing Twitter’s latest feature, allowing tweets to be 280-characters long…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…
The Hot Topics Interview Mastercard’s CMO
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted…