Netflix is planning to launch retail destinations in 2025
Just as Netflix is getting out of one business with the closure of its DVD rentals,…
Browsing: Stranger Things
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
Chief creative officer Simon Lloyd reflects on creating Coca-Cola’s Halloween and Christmas ads and the…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
The New Theatre of Shopping
The future of shopping will be on Netflix, Amazon Prime Video, and Disney Plus I…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…
What’s the Next Social Network? Think Music
Opinion: Consumers are ready to accept brands on their favorite streaming platforms We plug into…
6 not-so-strange marketing takeaways from “Stranger Things”
The Netflix original thriller Stranger Things has more going for it than just its storyline and central…