Agency culture crucial to retaining strategists
Four in 10 strategists globally are looking to change jobs in the next 12 months,…
Browsing: Strategists
We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
Three steps to thinking human-first for Tech Service Designers
“We don’t just use a digital product or service, we feel it. More and more,…
Discovery-Driven Digital Transformation
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…