How 2020 will impact the future of advertising
Essence report outlines how 2020 will impact the future of advertising In 2030 Revisited, more…
Browsing: Strategy
Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
If COVID-19 has taught us one thing, it’s that every business needs a digital presence.…
Google’s vibrant new interface makes it super easy to buy from Black brands
It can be challenging for consumers to know what options they have for shopping Black-owned…
How Discovering Healthy Masculinity Impacted My Life and Work
Removing fear fostered a culture of inclusion I learned most of my lessons about manhood…
Nano Influencers: Who Are They and How to Work With Them [Infographic]
When mapping out your influencer marketing strategy, the most common approach is to go for…
The plastic bag is doomed. Here are better alternatives backed by Walmart and Target
A $15 million investment from the biggest names in retail has surfaced nine compelling alternatives…
The designer behind one of the iPad’s biggest apps is calling for an end to minimalism
And his suite of new apps is challenging app design’s favorite conventions. The year was…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
The Number One Reason You Should Start a Podcast
I bought all the gear and promptly put it in a cupboard. Out of sight…
Author Talks: Fred Dust on making conversations count
In his new book, designer Fred Dust offers a blueprint for having more productive, deliberate,…