‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
Browsing: Strategy
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Movies of Satyajit Ray – A Blue Ocean Move
Dr Kisholoy Roy teaches Marketing and is a PhD from IIT (ISM) Dhanbad with over…
A guide to TikTok marketing strategy
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…
Slicing & dicing your marketing budget for the best results
I’ve been pondering a question that you might be familiar with: Where am I going…
How D2C brands are diversifying consumer experience to disrupt the retail industry
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022,…
The Subscriber-Focused Delivery Model:12 Lessons for Launching a Successful Subscription Offering
by Michael Mansard, Principal Director of Subscription Strategy, Zuora & Nick Cherrier, Senior Strategist, ZuoraIn a…
Eight SEO Strategies to Consider for 2022 [Infographic]
How can you ensure your website ranks well in search in 2022? This infographic (below)…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
Podcast Advertising strikes a chord with listeners
Podcast listeners are likely to buy the products advertised in an audio program, according to…