How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Sales are the engine of your business, and the ability to make sales hinges on…
Browsing: Strategy
Once your purpose is in everything you do, it becomes an indelible part of the…
The Art and Science of Boarding an Airplane in a Pandemic
JASON STEFFEN STUDIES planets in other solar systems. His most famous work—OK, second-most famous work—was with NASA’s…
Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
The 14 most important books for designers to read right now
Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…
2020 Goodvertising Awards Recognize Year’s 10 Most Impactful Creative Campaigns
2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and…
Seven Typography Design Trends for 2021 [Infographic]
What’s old will be new again in typography during 2021. The Word Counter predicts that classic…
These 14 principles could help big platforms create healthier social media
Major internet platforms could do a lot more to create healthy social media by adopting…