Lessons in fighting the status quo by the Marketing Society Brave Awards
The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against…
Browsing: Strategy
How YouTube went from media pariah to partner, and what it means for marketers
Once vilified and legally challenged by media giants for sharing small chunks of their content…
For brands, convenience is non-negotiable
Life is hard – so buying your brand should be as easy as possible, a…
These brands will pay you to wear their clothes
For decades, fashion brands have built their businesses on convincing customers to buy new clothes,…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…
Marketing: A Key Driver in Cross-Functional Collaboration
Recent events have taught us many new things, among others they have also shown us…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
Let’s ask a better question: Why doesn’t advertising work (more often)?
Two recent Freakonomics podcasts are provocatively titled Does Advertising Actually Work? Ah to be in a simple world where…
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…