Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
Browsing: Strategy
Don’t sweat the new normal
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
Technology and e-commerce will be the silver bullets for businesses in 2021
PayPal’s Cameron McLean reflects on an extraordinary year and what businesses can expect in the…
Unleashing creativity against adversity
Yelling fiercely in the face of Covid, a diverse group of creatives came together to…
Creativity Is The Skill Of The Future
When we look at the world we live in today, it is easy to see…
Marketing Wrapped: Top Marketing Moments of 2020
There is no “new” way to say this, so we’re just going to say it:…
Why Volvo is trying to make cars safer for pedestrians
Cars have become safer for drivers, but pedestrians have paid the price. Volvo wants to…
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
How brands can use ‘cute’ characters to drive results
Brands using “cute” spokescharacters must also consider the language they deploy and the nature of…