Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any…
Browsing: Strategy
Nike’s four-phase COVID-19 response strategy
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and…
What I Learned At Saatchi & Saatchi Advertising
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got…
Your Fist and the Future of Marketing
Are your marketing dollars worth the interruption? Since the dawn of time, marketing focused on…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…
3 steps to reskilling in the digital era that no leader can afford to miss
The announcement by Amazon that it would budget for $700 million to train its staff on digital…