Calvin Klein Says Sayonara to Print Ads
Calvin Klein will exit print in February and focus on a digital-first media strategy. So…
Browsing: Strategy
Three Ways To Use LinkedIn To Grow Your Network
Rarely, if ever, am I at a loss for words. Ask anyone who’s ever met…
Four lessons in praise of storytelling
Many winning case studies in this year’s WARC Prize for Asian Strategy told remarkable stories…
What happens when a marketing campaign is too successful?
New car, new market, new audience – when Volvo’s campaign was too successful How Volvo…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Five Common Social Media Marketing Mistakes to Avoid in 2019
Neel Sinha is the creator of MyLnk. The innovative link shortener and URL management solution.…
Ideo breaks its silence on design thinking’s critics
Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool…
Hallmarks of the 2018 top growing brands
It’s certainly no coincidence that the Top Growing Brands this year are the ones that…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…